Erika B-Cure Laser Ltd. (“Company”, or “we”, or “us”), respects your privacy and is committed to protect the privacy of our customers that either visit our website or purchase any of our B-Cure Laser medical devices (“Devices”).

This privacy policy (“Privacy Policy”) details the way we process, use and share your information and our legal basis for processing the data. The Privacy Policy is an integral part of our Terms of Use available at: (“Terms”) which governs your use of the website or any related services therein. The defined terms herein shall have the same meaning as defined in the Terms. 

Lawful Basis

Below, we provide details on the data collected when you visit our website or purchase a Device, and how we process and use your data. But first, we would like to explain the basis for this processing:

• If you purchase any of our Devices, we process your Personal Data (as defined below) in order to perform our contract with you;
• If we have a legitimate interest in processing data, such as online identifiers (i.e., IP addresses) required in order to provide and operate our website; or
• We will also process your Personal Data where you have provided us your consent to do so.

Amendments

We reserve the right to periodically amend or revise this Privacy Policy at our sole discretion; such changes will be effective immediately upon the display of the revised Privacy Policy. The “Last Modified” heading will display the most recent revision date. Your continued use of this website and Services following the amendments constitutes your acknowledgement of such amendments. In the event of a material change we will make a reasonable effort to provide you with a written notification of such change. We recommend that you periodically review this Privacy Policy, as it may be subject to amendments from time to time. 

Types of Data We Collect and Purpose of Processing

When you access our website or purchase our Device/s we may collect certain information about you. Such information can be defined as “Personal Data”, meaning information that identifies an individual or may with reasonable effort identify an individual, or “Non-Personal Data”, meaning technical and aggregated data about you that are non-identifiable (i.e., cannot identify you). If we combine Personal with Non-Personal Data, we will treat the combined data as Personal Data for as long as it remains combined.

Please see below a table which specifies the data we collect and how we use it:

How We Collect Information

According to the nature of your interaction with the website, we may collect information as follows:

• Automatically – we may use cookies and similar tracking technologies (as elaborated in the Cookies Section below) to gather some information automatically when you access the website.
• Provided by you voluntarily – we will collect information if and when you choose to provide us with information, such as through a checkout process, contact us form or chat. 

Cookies & Opt-Out 

When you access the website we may use “cookies” (or similar technologies). The use of cookies is a standard industry-wide practice. A “cookie” is a small piece of information that a website assigns and stores on your computer while you are viewing a website. Cookies are very helpful and can be used for various different purposes. These purposes include allowing you to navigate between pages efficiently, enable automatic activation of certain features (i.e., shopping cart), remembering your preferences, your interest in products, and making the interaction quicker and easier. Cookies also help customize your experience and for advertising purposes.  You can find more information about cookies at: www.allaboutcookies.org.

There are several types of cookies we use:

• Essential, Functionality, Operation & Security Cookies. These cookies are essential for enabling user movement around the website, for the website to function properly, and for security purposes (i.e., used to authenticate users, prevent fraudulent use, and protect user data from unauthorized parties). These cookies cannot be disabled, as doing so may affect certain features of the website.
• Analytics, Measurement & Performance Cookies. These cookies are used to collect information about how users use our website, in order to improve our services and website. These cookies enable us, for example, to assess the number of users who have viewed a certain page or product, as well as their country of origin.
• Targeting & Advertising Cookies. These cookies are set through our website by our advertising partners. They may be used by those companies to profile your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

We use the following third-party cookies and their integration applications on our website:

For additional information on our use of Google products, click here. You can manage cookies through your device or browser settings, including erasing them, blocking acceptance, or receiving warnings before storing. Keep in mind that disabling cookies may affect the functionality of our Services and limit your online experience. For more information about cookies and your controls in this regard, please review your browser settings. We have included the settings of the major browsers below for your convenience:

You may also opt-out directly from third party retargeting cookies or other ad-technology trackers through self-regulator services like the Network Advertising Initiative’s (“NAI”) website – NAI consumer opt-out page or the Digital Advertising Alliance’s (“DAA”) website – DAA opt-out page;

Who We Share Your Data With:

Except as set forth in this Privacy Policy and below we do not share any Personal Data collected from you:

• Law Requirements– We will cooperate with law enforcement or court orders seeking to disclose user identity, behavior, or digital content related to suspected illegal activities. Your information may be released if we believe it’s necessary to comply with the law or protect rights, property, or safety.
• Policy Enforcement and Our Rights– we will share your information solely to the extent needed to enforce our policies, including investigations of potential violations thereof or to detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues, as well as to the extent needed to establish or exercise our rights to defend against legal claims.
• Corporate Transactions– we may share Personal Data, in the event of a corporate transaction (e.g. sale of a substantial part of our business, merger, consolidation or asset sale). In such case, our affiliated companies or acquiring company will assume the rights and obligations as described in this Privacy Policy.
• Authorized Disclosures – we may disclose your Personal Data to third parties when you consent to a particular disclosure, or in order to perform our contract with you (e.g., with the delivery services). Please note that once we share your information with another company, that information becomes subject to the other company’s privacy practices.

We may share or use aggregated or Non-Personal Data with third parties in any of the above circumstances, as well as for the purpose of providing and improving our service as detailed above.

User Rights

We acknowledge that different people have different privacy concerns and preferences. We aim to clearly outline the information we collect so you can make informed decisions. You have the ability to exercise certain choices, rights, and controls over your information in accordance with applicable data protection and privacy laws. The principal rights are, among others:

• the right to access your Personal Data;
• the right to ensure your Personal Data is accurate, complete and up-to-date;
• the right to have your Personal Data amended (by correction, deletion, or addition of information);
• the right to withdraw consent, subject to legal or contractual restrictions and reasonable notice;
• the right to object to processing of your Personal Data;
• data portability; and
• the right to file a complaint to a supervisory authority (in the event you are EEA resident).

Please review our Data Subject Rights Overview to learn more.

If you wish to exercise any or all of the above rights, please fill in the data subject request (“DSR”) form available here and send it to our privacy team at: info@bcurelaser.com. Please include the rights that you wish to exercise in the DSR form and if applicable, what Personal Data you would like to receive.

If we cannot provide requested information, we’ll explain why and inform you of your rights. We may request reasonable evidence to verify your identity before releasing information, as per laws. Data retrieval and deletion may take up to thirty (30) days, following validation proof receipt, as required by law. Your jurisdiction’s data privacy laws may grant different or additional rights regarding collected data.

Retention

We keep collected information as long as necessary to provide services, conduct business, fulfill contracts, meet legal obligations, resolve disputes, and enforce agreements, in accordance with applicable laws. We are entitled to rectify, replenish or remove incomplete or inaccurate information, at any time and at our sole discretion.

The table below sets forth our retention policy with regards to Personal Data:

Where Do We Store Your Data, Safeguards and Data Transfers

We take great care in implementing and maintaining the security of the website and your information. We use industry-standard procedures and policies to safeguard users’ Personal Data. Technical and administrative security measures are implemented to prevent unauthorized access or use of this information. For more information regarding our security measures, please click here.

Our website is based on the WooCommerce platform, meaning your information will be processed by WooCommerce servers and systems. WooCommerce privacy policy is available here. Furthermore, we use JetServer services which are located in Israel, details regarding the security measures taken by JetServer are available here.  

We may store or process your Personal Data outside of your jurisdiction. If your jurisdiction requires consent for the transfer of Personal Data, using our website implies your consent for such transfers. For EEA residents, we ensure your Personal Data receives adequate protection when transferred outside the EEA through appropriate measures.

If you feel your privacy wasn’t handled according to our Privacy Policy or if there’s misuse of our website, contact us at [email protected]. In case of a data breach endangering your Personal Data, we’ll notify you through the website or email, and relevant authorities as required by law.

Do Not Track Disclosure

We do not respond to Do Not Track signals. For more information about Do Not Track signals, please see http://www.allaboutdnt.com/.

Children Information

The website and Devices are not intended for individuals under the age of 18 (or minors as defined by law). The Company does not knowingly collect or maintain information from users who are identified as children. If we learn that a user is considered a child under applicable law, we will promptly delete their Personal Data. Please do not provide Personal Data through the website if you are under 18. If a parent or guardian discovers that we have collected Personal Data from a child, please contact us at [email protected]. If you believe a child has shared information with us, please contact us right away so we can promptly delete it from our records.

Contact Us

For questions, comments, or concerns about this Privacy Policy or how we handle your privacy, please contact our privacy team at [email protected] or via the designated forms on our website.