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[Last Modified: January 14 2019] 


Erika Carmel Ltd (“Company”, or “we”, or “us”), respects your privacy and is committed to protect the privacy of our customers, that either visit our website or purchase our B-Cure Laser medical devices (“Device”).


This privacy policy (“Privacy Policy”) details the way we process, use and share your information and our legal basis for processing the data. The Privacy Policy is an integral part of our Terms of Use available at: www.bcurelasercanada/terms-of-use (“Terms”) which governs your use of the website, Device or any related services therein. The defined terms herein shall have the same meaning as defined in the Terms. 



We reserve the right to periodically amend or revise this Privacy Policy at our sole discretion; such changes will be effective immediately upon the display of the revised Privacy Policy. The last revision date will be reflected in the “Last Modified” heading. Your continued use of this website and Services following the amendments constitutes your acknowledgement of such amendments. In the event of a material change we will make our best efforts to provide you with a written notification. 


Types of Data We Collect and Purpose of Processing

When you access our website or purchase our Device/s we may collect certain information about you. Such information can be defined as “Personal Data”, meaning information that identifies an individual or may with reasonable effort identify an individual, or “Non-Personal Data”, meaning technical and aggregated data about you that are non-identifiable (i.e., cannot identify you). If we combine Personal with Non-Personal Data, we will treat the combined data as Personal Data.


Please see below a table specifying the data we collect and how do we use it:


Data We Collect Purpose of Collection and Use
Contact Information:
When placing an order you will need to provide us with your full name, email address, phone number (optional), shipping address and billing address.
We collect and use this information solely for the purpose of processing your order and deliver the Device. We may also use your email address and phone number to keep you updated and send you service-related messages (e.g., invoices, order confirmation, shipment status, etc.) by text or email, shipment status, etc.
Payments Information:
During the checkout you will be required to provide your payment details. The payment is processed by our third party partners; we do not store or process any of your payment information.
We currently use Isracard Global as our payment processor or PayPal; consequently, all transactions are governed by their privacy policy and terms which we recommend you review.
Information Provided Voluntarily by you:
If you contact us (e.g., send us an email, fill our online form etc.), you might provide us with your contact information such as name, phone number, address, email, etc. Further, if you use our live chat feature, you may be sharing additional information, including sensitive information concerning your health with the representative assisting you through the chat.
We will use your details in order to respond to your inquiry, provide you with support, assistance or any other service requested by you. We will retain the correspondence for as long as needed subject to the applicable laws. Note that we currently use Proonto as our chat service provider; for more information on Proonto’s processing practices, please see their privacy policy here.
Shopping History: we store your shopping history. We use this information in order to handle returns, offer additional products and services or handle any other inquiry you may have. Further, we may use this data in order to analyze customers’ preference, enhance and personalize your shopping experience and improve our services.
Newsletter Registration: If you agree to receive our newsletter, you will be required to provide us with your email address and name. You can unsubscribe at any time through the “unsubscribe” link within the email or by contacting us directly. We use this information solely to provide you with the content you have requested.
IP Address
When you access the website, we, or third parties on our behalf (such as Google Analytics) collect your Internet Protocol (“IP”) address.

We use the IP address in order to: maintain and manage the website and Services; customize and improve our Services, as well as enhance your experience; in order to perform research, analytic and statistic activities regarding traffic flow and users’ interaction with our Services; detect fraud, detect and resolve security or technical issues;

We also use IPs for remarketing purposes, as detailed in the “Cookies” section below.

Technical Information:
We collect information about your interaction with the website. This may include your aggregated usage information and technical information transmitted by your device, including but not limited to: type of browser and settings, operating system, type of device, pages viewed within the website, Device’s viewed, date and time stamp, duration of your visit on each page, approximate geographical location, and the path taken in the website.
WWe use this technical data in order to enable your use of the website. The technical data is required for functionality purposes.


How We Collect Information

According to the nature of your interaction with the Services, we may collect information as follows:

  • Automatically – we may use cookies and similar tracking technologies (as elaborated in the Cookies Section above) to gather some information automatically when you access the website.
  • Provided by you voluntarily – we will collect information if and when you choose to provide us with the information, such as through a checkout process, contact us form or chat.


Cookies & Opt-Out 

When you access the website we may use “cookies” (or similar technologies). The use of cookies is a standard industry-wide practice. A “cookie” is a small piece of information that a website assigns and stores on your computer while you are viewing a website. Cookies are very helpful and can be used for various different purposes. These purposes include allowing you to navigate between pages efficiently, enable automatic activation of certain features (i.e., shopping cart), remembering your preferences, your interest in products, and making the interaction quicker and easier. Cookies are also used to help customize your experience and for advertising purposes.  You can find more information about cookies at: www.allaboutcookies.org.

There are several types of cookies we use:

  • Essential, Functionality, Operation & Security Cookies. These cookies are essential for enabling user movement around the website, for the website to function properly, and for security purposes (i.e., used to authenticate users, prevent fraudulent use, and protect user data from unauthorized parties). This category of cookies either cannot be disabled, or if disabled, certain features of the Services may not work.
  • Analytics, Measurement & Performance Cookies. These cookies are used to collect information about how users use our website, in order to improve our services and website. These cookies enable us, for example, to assess the number of users who have viewed a certain page or product, as well as their country of origin.

Targeting & Advertising Cookies. These cookies are set through our website by our advertising partners. They may be used by those companies to profile your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.


We use the following third-party cookies in our website:


Privacy Policy and Opt-Out
Google Analytics
Analytics, Measurement & Performance.
These cookies gather information allowing us to understand interactions with our websites and ultimately refine your experience to better provide our Services.
Google Tag Manager
Essential, Functionality & Operation
This cookie is strictly necessary and is used to load scripts into our website pages.
Facebook Remarketing
Targeting & Advertising
Targeting & Advertising
Online Chat API


For additional information on our use of Google products, click here.


Please note that most browsers will allow you to erase cookies from your device, block acceptance of cookies, or receive a warning before a cookie is stored, through your device or browser settings. However, if you choose to disable cookies, some features of our Services may not operate properly and your online experience may be limited. For more information about cookies and your controls in this regard, please review your browser settings or herein below:


Browser Type  
Chrome https://support.google.com/chrome/answer/95647?hl=en;
Firefox https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences;
Opera https://help.opera.com/en/latest/security-and-privacy/;
Internet Explorer https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies;
Safari https://support.apple.com/en-il/guide/safari/manage-cookies-and-website-data-sfri11471/mac;
Edge https://support.microsoft.com/en-us/help/4027947/windows-delete-cookies


You may also opt-out directly from third party retargeting cookies or other ad-technology trackers through self-regulator services like the Network Advertising Initiative’s (“NAI”) website – NAI consumer opt-out page or the Digital Advertising Alliance’s (“DAA”) website – DAA opt-out page;


With Whom we Share Your Data:

Except as set forth in this Privacy Policy and herein below we do not share any Personal Data collected from you:

  • Law Requirements– we will fully cooperate with any law enforcement authority or court order requesting or directing us to disclose the identity, behavior or digital content of any user suspected to have engaged in illegal or infringing behavior and thereby we may also release your information when we believe release is appropriate to comply with the law, or protect ours or others’ rights, property, or safety;
  • Policy Enforcement and Our Rights– we will share your information solely to the extent needed to enforce our policies, including investigations of potential violations thereof or to detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues, as well as to the extent needed to establish or exercise our rights to defend against legal claims;
  • Corporate Transactions– we may share Personal Data, in the event of a corporate transaction (e.g. sale of a substantial part of our business, merger, consolidation or asset sale). In such case, our affiliated companies or acquiring company will assume the rights and obligations as described in this Privacy Policy;
  • Authorized Disclosures – we may disclose your Personal Data to third parties when you consent to a particular disclosure, or in order to perform our contract with you. Please note that once we share your information with another company, that information becomes subject to the other company’s privacy practices.


We may share or use aggregated or Non-Personal Data with third parties in any of the above circumstances, as well as for the purpose of providing and improving our service as detailed above.


Your Rights

We acknowledge that different people have different privacy concerns and preferences. Our goal is to be clear about what information we collect, so that you can make informed decisions about how it is used. We provide you with the ability to exercise certain choices, rights and controls in connection with your information, according to applicable data protection and privacy laws. The principal rights are, among others:

  • the right to access your Personal Data that we hold;
  • the right to ensure your Personal Data are accurate, complete and up-to-date;
  • the right to have your Personal Data amended (by correction, deletion, or addition of information); and
  • the right to withdraw consent, subject to legal or contractual restrictions and reasonable notice.


You may, at any time, fill in the data subject request (“DSR”) form available here and send it to our privacy team at:  [email protected].

Where we are not able to provide you with the information you have asked, we will endeavor to explain the reasoning for this and inform you of your rights. We reserve the right to ask for reasonable evidence to verify your identity before we provide you with any such information in accordance with applicable laws. In addition, the process of locating and deleting the data may take up to thirty (30) days (following the receipt of the validation proof we require) in accordance with applicable laws.  Data privacy and related laws in your jurisdiction may provide you with different or additional rights related to the data we collect from you, which may also apply.



We retain the information we collect for as long as needed to provide the Services, carry out our business purpose, perform our contract with you, comply with our legal obligations, resolve disputes and enforce our agreements, in accordance and in compliance with applicable laws. We are entitled to rectify, replenish or remove incomplete or inaccurate information, at any time and at our sole discretion.


The table below sets forth our retention policy with regards to Personal Data:


Data Sets Retention Period
IP address 60 Days
Contact Details For as long as required subject to applicable laws.
Billing and Shipping information For as long as needed to perform the services and comply with our legal obligations.


Where Do We Store Your Data, Safeguards and Data Transfers

We take great care in implementing and maintaining the security of the website and your information.  We employ industry standard procedures and policies and implement technical and administrative security measures to ensure the safety of our users’ Personal Data and prevent unauthorized access or use of any such information. For more information regarding our security measures, please click here.


Our website is based on the WooCommerce platform, meaning your information will be processed by WooCommerce servers and systems. WooCommerce privacy policy is available here. Further, we use JetServer services which are located in Israel, details regarding the security measures taken by JetServer are available here.


We may store or process your Personal Data outside your jurisdiction. If you are a resident of a jurisdiction where transfer of your Personal Data requires your consent, then your use of our services and consent to this Privacy Policy includes your express consent for such transfer of your information.


If you feel that your privacy was not treated in accordance with our Privacy Policy, or if any person attempted to abuse our website or Services or acted in an inappropriate manner, please contact us directly at [email protected]. Furthermore, in the event of a data breach, in which we discover your Personal Data is at risk, we will notify you through the website or, if technically possible, by sending you an email, subject to applicable law requirements.


Do Not Track Disclosure

We do not respond to Do Not Track signals. For more information about Do Not Track signals, please see http://www.allaboutdnt.com/.


Children Information

The website or Device are not appropriate or intended for individuals under the age of 18 (or minors as otherwise defined in the applicable jurisdiction), and the Company does not knowingly collect or maintain information from users who it positively knows are children. If we later obtain actual knowledge that a user is considered as a child under the applicable law, we will take steps to immediately delete his/her Personal Data. If a parent or guardian becomes aware of Personal Data we have collected from a child, we invite him/her to contact us at: [email protected].


Contact Us

If you have any questions or comments about this Privacy Policy, or any concerns with respect to how your privacy any information are handled, please contact our privacy team at: [email protected] or through the designated forms available on the website.


You may also contact us at:

Erika Carmel Ltd. 

P.O. Box 15141, 5 Nahum Heth St. Haifa, Israel 3508504